6 Comments
Jun 19Liked by Randy Caparoso

I can’t comment on the content but I must say, I love your illustrations. Photos put through some kind of filter? They’re beautiful. Well done.

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Thanks, Katie! Experimenting for the book. Thinking of "cartoonizing" photos for off-beat look. Sparingly, though, since the book should be about content, not so much visuals.

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Great idea. I like that you plan on using them sparingly. I think too many would be a gimmicky distraction. Use regular photos too. My $0.02. Ps. I’m really enjoying the text and learning a lot!

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Thanks for the 2 cents, Katie!

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Another great article! Thanks for posting, RC!! I've often found it curious that the same younger demography that insists on drinking natural wines has zero qualms about consuming artificially-flavored malt-based beverages and pre-mixed cocktails.

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Thanks, Dave. I'll be tackling the subject myself in an upcoming piece or two. But in short: Clearly, today's younger adults drink differently than previous generations because there is a wider range of products available to them than there were before. The question comes up, is it the horse pulling the cart or the cart pushing the horse? If we've learned anything from the past, it's "both." Boomers, for instance, drank mostly crap when in their 20s and early 30s, but soon developed tastes for premium varietals which were just coming into fruition when Boomers were young, and now dominate the market. Today's younger adults have access to lots of crap, too, and lots of fantastic stuff as well, so they drink all of it. Natural wines are an offshoot of handcraft wines, and are interesting in their own way, even though much of the older generations (who are hooked on commercialized stuff) don't appreciate them as much. But overall, I think what seems to be contradictory to you really isn't. It's just consumers exploring the full range of what's available to them, in the same way as it's always been; not just with wine but as in all things: tech, music, literature, movies, clothing fashion, cars, and on and on, you name it. Why, for instance, is there a strong interest in low tech vinyl in the same era as high tech, full audio sound and streaming? Because it's all there for the taking. So don't overthink the multiplle trends in wine. Just accept, and respect, the choices being made by today's consumers, both old and young.

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